Theobjective

Creating a football-first brand moment at landmark scale

The brief was to create a standout platform for Pringles that maximised visibility on one of the UK's busiest routes to Old Trafford. By combining large-format print with a full digital screen takeover, the campaign delivered a bold brand presence that connected naturally with football fans.

We brought together scale, creativity and location to transform the site into a campaign that complemented its surroundings, proving how the right environment can elevate a brand message.

  • Full-façade banner takeover delivering maximum roadside impact
  • Complete digital screen takeover extending campaign reach and visibility
  • Football-inspired creative celebrating the site's proximity to Old Trafford
  • Bold Pringles branding creating standout visibility at landmark scale
  • End-to-end production, installation and campaign delivery
launch moment img
process-img
process-img
process-img
process-img

PROCESS HIGHLIGHTS

  • Context-led creative: Pringles' signature Ready Salted red echoed the colours associated with Old Trafford, creating a strong visual connection with the location.

  • Full-site transformation: Delivering a complete takeover across large-format banners and the digital screen for maximum impact.

  • Seamless execution: Managing production, installation and campaign delivery from concept through to completion.

  • Location-driven storytelling: Football-inspired creative reinforced the site's unique position and enhanced the campaign's relevance.

DELIVERING IMPACT

  • Maximising visibility: A landmark full-site takeover delivered exceptional presence on one of the UK's busiest football routes.
  • Creating contextual relevance: The creative complemented its surroundings, making the campaign feel authentic and memorable.
  • Setting a benchmark: Demonstrating how location-led outdoor media can elevate national brand campaigns.
  • Creating lasting brand recall: The combination of scale, colour and context created a campaign that stood out long after launch.
delivering impact

LEARN MORE ABOUT OUR BRAND SUCCESS STORIES

We create immersive experiences that catapult brand exposure, going far beyond the expected by activating every dimension of the location to deliver knock-out campaigns.

logo-jd
pringles
oasis-logo
calvin-klein
calvin-klein
oasis-logo
pringles
logo-jd
logo-jd
pringles
oasis-logo
calvin-klein

Request Our Media Pack

Complete the form and we will send over the pack straight to your email.

DOMINATEMANCHESTER