Theobjective

Turning a rebrand into a fan moment

The brief was to launch Matchroom Boxing's rebrand in a way that felt bold, authentic and rooted in boxing culture rather than traditional corporate advertising.

We created a landmark platform for Matchroom Boxing's new identity through large-scale outdoor media. By combining rooftop artwork with a dominant digital billboard takeover, we delivered an unmissable launch that naturally encouraged fans, fighters and media to capture and share the moment.

  • Hand-painted rooftop mural featuring the new Matchroom Boxing identity
  • Fighter appearances bringing the launch to life on-site
  • Large-scale installation designed to generate organic content capture
  • 301m² digital billboard takeover extending campaign reach
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delivering impact

PROCESS HIGHLIGHTS

  • Rooftop transformation: Working with Lawless Studio to deliver a striking hand-painted rooftop mural.
  • Platform creation: Delivering a visually striking installation designed to encourage organic photography, filming and media coverage.
  • Maximising visibility: The installation was timed to coincide with the rebrand launch, maximising audience reach and on-street visibility.
  • Built for sharing: The scale and location of the installation encouraged fans, fighters and media outlets to create and share their own content.
  • Digital amplification: The 301m² roadside billboard extended visibility and reinforced the launch.

DELIVERING IMPACT

  • Immediate audience response: 73,623 views within 24 hours, with 79% of engagement driven through Instagram Stories.
  • Generating organic momentum: The installation was widely shared by boxers, fans, influencers and media without paid amplification.
  • Setting a new benchmark: Raising the standard for sports brand activations in Manchester.
  • Creating lasting brand visuals: Establishing memorable creative that continued to resonate beyond the launch.
  • Creating a memorable launch: The platform transformed the rebrand into a landmark moment that extended well beyond the physical installation.
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LEARN MORE ABOUT OUR BRAND SUCCESS STORIES

We create immersive experiences that catapult brand exposure, going far beyond the expected by activating every dimension of the location to deliver knock-out campaigns.

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