Theobjective

A launch moment that would be seen and felt across Manchester and beyond

The brief was to create an iconic platform for JD's new campaign, combining digital screens, large-format print and a standout rooftop installation into one unforgettable brand experience.

We brought creativity and scale together to maximise social engagement and real-world impact, delivering the largest full-building wrap ever seen in Manchester.

  • Full-façade banner delivering maximum street-level impact
  • Bespoke rooftop mounted installation adding depth, scale and stopping power
  • Digital screen takeover extending campaign reach and visibility
  • End-to-end production, installation and content capture
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Process highlights

  • Full-site transformation: Delivering a complete brand takeover across billboards, banners and a bespoke rooftop installation.

  • Seamless on-site execution: Managing creative development, production and installation from concept to completion.

  • Maximising amplification: The campaign was strategically timed to optimise press coverage and social engagement.

  • Driving ongoing engagement: Custom content was captured daily to sustain amplification and audience engagement.

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Thanks to Edison Media for making this partnership possible and supporting us in delivering this knock-out campaign for JD.

Delivering impact

  • Generating widespread attention: Across social media, influencer channels and national press.
  • Setting a new benchmark: This campaign redefined the standard for brand takeovers in Manchester.
  • Elevating cultural relevance: The campaign made "Forever Forward" a shared, talked-about and memorable moment.
  • Creating lasting iconography: The campaign established distinctive visuals that continue to resonate beyond launch.
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LEARN MORE ABOUT OUR BRAND SUCCESS STORIES

We create immersive experiences that catapult brand exposure, going far beyond the expected by activating every dimension of the location to deliver knock-out campaigns.

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